POP-UP STORE
BOONG-o URANGDAN X NO SUGAR
The design of the F&B collaboration pop-up store conducted in the middle of Gangnam, South Korea
“The Boongo x No Sugar Popup exceeded our expectations, offering an engaging and visually stunning experience that perfectly represented our brand values. Our customers loved it!”
— Brand Representative
“The event was a huge hit, and we’ve seen a great response from both existing and new customers who attended.”
— Client Feedback
As the lead designer for the Boongo x No Sugar Popup, I was responsible for the overall concept, visual design, and event execution.
My role included creating a cohesive brand experience that seamlessly integrated the unique identities of both brands, resulting in an event that was both visually stunning and commercially successful.
The popup event not only boosted brand awareness but also led to a significant increase in customer engagement and social media buzz. The collaborative effort was so well-received that it set a new benchmark for future brand partnerships.
The main target group was working professionals. We provided them with a space where they could have various experiences beyond just purchasing food, helping them momentarily escape from the stress of their daily jobs.
To achieve this, we planned various events. These events allowed customers to directly experience the products, enhancing brand awareness and simultaneously forming a strong connection between the customers and the brand. Moreover, through these events, we also obtained opportunities to promote our products directly to customers.
All these activities played an important role in more effectively conveying the value and characteristics of our brand to the customers.
