Evian x Snoopy’s
limited edition bottle
Launch campaign to promote the limited edition bottle of Evian x Snoopy collaboration in South Korea, Hong Kong, and Taiwan.
concept
Local landmarks in each country were used as backgrounds to attract consumers' attention, and the Snoopy character was placed naturally to blend in. As for the color of the background, I used baby blue and baby pink, the representative colors of the Evian X Snoopy edition, and adjusted the brightness and saturation of the background to achieve a good overall harmony.
HONG KONG
SOUTH KOREA
TAIWAN
consumption moments on social media
In our daily lives, the characters are placed in different conceptual backgrounds to signify that
"Evian is always and everywhere with us".
Poster
Two versions of the Evian X Snoopy’s Edition advertising poster for Lotte Tower in Jamsil, South Korea, using Korean landmarks as backdrops.
Animated Banner
To expose the bottle ads to consumers on random sites, I designed animated banner ads in different sizes of GIFs. I organized the layout of text, graphics, and products to convey a natural flow for each sequence, and in the last sequence, I placed a buy button so that consumers can easily navigate to the sales site.
