Evian x Ceizer’s
limited edition bottle
Launch campaign in the form of animated and static posters to promote the new limited edition Evian X Ceizer bottle.
Typography
To blend well with the graphic design concept of the Evian X Ceizer edition, the "abstract form to celebrate the joy of the season," I chose a handwriting style with free and soft curves. It delivers a dynamic feeling by separating the letters into two paragraphs and overlapping them with the bottle.
Product
In order to convey the feeling of "Good friends, good health, good feeling," the slogan of this limited edition, the dynamic atmosphere where people toast is created by adjusting the angle of the bottle
Graphic
The original artwork from evian x ceizer.
The challenge was also to incorporate the iconic illustration into the launch visual.
By extending the lines that can be seen in the bottle to the surroundings and designing them to spread out of the screen, I wanted to express the afterimage effect of the 'cheers' movement starting from both sides and hitting in the middle. It is also intended to give consumers a sense of freshness visually through the extended lines.